Members of Congress may spend a lot of time in Washington, but they’re also eager to visit constituents during their scheduled work periods at home,...
Hey, Senator: Wanna See a Flower Shop?
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Floral Industry News
Celebrated Hip Hop Producer Calls Flowers Addicting
Ever have to fight through the stereotype that men don’t like flowers — or that flowers and gardening are passions best left to the staid? Last...
Florists Score High Profile Coverage Leading up to Mother’s Day
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
STARS Gains Ground
As the presidential field narrows, the Society of American Florists continues to build support for the STARS Act in Congress. Along with members of...
First Lady’s Luncheon Highlights Blooms and Foliage from Five States
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First...
New Study Provides Insights on Three Generations of Flower Buyers
Ever find yourself dismissing twenty-something customers before they even set foot in your store? (They never buy flowers from a florist.) Feel like...
Flowers Get a Nod from Two National Groups
The Society of American Florists may have responded to 19 companies that disparaged Mother’s Day flowers this year — but a handful of positive...
Florists Work Hard for Mother’s Day Dollars
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Four Students Receive AFE Ball Intern Scholarships
The American Floral Endowment has awarded four students with 2016 Vic & Margaret Ball Internships. The students will receive scholarships after...
Poignant Ad Calls Out Moms for ‘Tough Love’
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Around the same time that Greenhouse Grower was being launched, Lin Schmale was getting her start on Capitol Hill. Always interested in politics and...
Just in Time for July 4, Group Pushes American-Grown Flowers, Foliage
A group of U.S. flower growers and enthusiasts hopes to put forward a different kind of patriotic message on July 4: American-grown flowers and...
Companies Get Naughty — and Honest — for Mother’s Day
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company...
Special Care for Special Day Cuts
Admit it. You’ve probably asked yourself this question: How long do wedding flowers really need to last? Two days? Three days, tops? While most...