When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
SAF Alerts AmEx to Negative References in Local APW Promo
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Floral Industry News
SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered...
SAF Lends Support for Funding Biotech Education
The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the...
SAF Advocates for White House Conference on Small Business
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a...
Colombia Makes Air Route Inroads into Asia
On April 25, a 90-ton shipment of Colombian flowers took off from Bogota's El Dorado airport bound for stopovers in Tokyo and Seoul to begin to make...
Floral Company Investigates Short Cut in the Design Room
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
Gardens America Celebrates 40 Years
On April 28, 2016, Gardens America, the exclusive distributor of the Jardines de los Andes brand in the US, will celebrate its 40th year of...
In State-By-State Patchwork, Minimum Wage Increases
When California Governor Jerry Brown recently signed legislation to increase the state's minimum wage to $15 per hour by 2022 for some businesses,...
Put Down the Paper and Embrace POS
Step away from the note pad! If your staff members stubbornly refuse to use your POS to take orders and instead rely on paper, it’s time to...
Baisch and Skinner Joins International Floral Distributors
Baisch and Skinner Inc., St, Louis, Missouri, has become the newest member of International Floral Distributors Inc (IFD). Baisch and Skinner is...
At State Dinner, Flowers Make an Impressive Showing
When the White House hosted the Canadian Prime Minister and his wife last week for the first State Dinner honoring U.S.-Canada relations in 20...
Instagram Considers Algorithm Change — Slowly
“Turn on post notifications.” If you spend much time on Instagram, you’ve probably seen these four words — or the cheekier variation, “Turn me on,”...
SAF Moves to New Headquarters
After 33 years in its current location, SAF is moving in mid-April to a new location, about two miles away. The current location and 13,000-square...