After tragedy struck in one Indiana city, a local florist took action. On March 20, Carl Koontz, a 26-year-old Howard County Sheriff Deputy was...
Indiana Florist Helps City Grieve Loss of Young Officer
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Floral Industry News
At White House Briefing, SAF Members Talk Directly to Administration
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists...
Florists Weigh in on Women’s Day Returns
Can Women’s Day — already an established holiday in many other countries — become a big deal in the U.S.? That’s a question many Society of American...
Success! North Carolina Congressman Signs On as STARS Co-Sponsor
This week, members of the Society of American Florists’ North Carolina delegation at Congressional Action Days are celebrating a major victory: Rep....
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
Time to Pitch the PC?
Admit it: You can’t live without your smartphone. You stay connected and productive, engaging with friends, coworkers and customers alike using...
In Congressional Meetings, SAF Members Speak Up for Industry Needs
At home in Phoenix, Arizona, Cheryl and Brad Denham have tried for some time without luck to schedule a meeting with Sen. Jeff Flake, the state’s...
At SAFPAC Dinner, Cartoonist Shares Insight on Being Seriously Funny
The current presidential campaign seems to be the stuff of dreams for comedians — the jokes must write themselves, right? But for acclaimed...
Senior Editor at The Knot Dishes Tips on (Big) Wedding Trends
Many weddings today are a multi-vendor operation — with bands (even marching bands), photo booths, tattoo artists — joining the party and fighting...
Pennsylvania Florist Recalls Former First Lady
After the recent death of Nancy Reagan, one florist is remembering the former First Lady as soft-spoken, gentle — and quick to show her...
Floral Industry Tests its Lobbying Skills in Washington
Close 90 floral industry members gathered in Washington, D.C., March 14 and 15 to channel their inner lobbyist and advocate on behalf of the needs...
In Remembrance: SAF Tommy Bright Recipient, Richard Seaboldt, AAF, AIFD, PFCI, 1939 – 2016
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
Groundbreaking Wisconsin Florist Al Felly Dies
Albert H. Felly, AAF, 90, died peacefully at his home in Green Valley, Wisconsin, on January 17, 2016. Felly, a member of the Society of American...
First For Women Touts ‘Just Because’ Floral Gifts
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because”...