Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
In Maine, Petal It Forward Still Excites
read more
Floral Industry News
Award Nominations and Applications Due March 1
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to...
Teleflora Presents Service Award to Territory Manager
The Teleflora territory sales manager for Maine, New Hampshire and Massachusetts has won the company’s Tom Butler Award for “Outstanding Service and...
In L.A., a Marathon Complicates Valentine’s Day Logistics
A Sunday holiday. A three-day weekend. If you thought Valentine’s Day 2016 couldn’t get more stressful, think again: Some florists in Los Angeles...
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
NYC Florist Tests 24-Hour Schedule
Emergency rooms. Big box stores. Fast food chains. You might expect these places to be open 24 hours a day. But in New York City, people can find...
Longtime Senior Director of SAF’s Government Relations to Retire
A woman known for her tenacity, intelligence, fearlessness and deep, deep love of the floral industry will soon take on a new role — retiree. Lin...
Lessons from a Storied Restaurant’s Slip Ups
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...
Negative Publicity Report: Twigs, Scentsy and Massage Envy
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an...
Teleflora Gets Ad Industry Thumbs Up with Valentine’s Day Video
Media magazine and website Adweek named Teleflora’s “What Is Love?” video “Ad of the Day” on Feb. 1, calling it a “rich bouquet of human...
Texas State Florists’ Association Recruits and Readies Next Generation of Workers
Millennials don't want to be florists. That's a message circulating throughout the industry and a fear that keeps many aging shop owners up at...
SAF Brings Profit Blast — and Sales-Building Ideas — to Austin
Sales and customer service expert Tim Huckabee, returns to the stage February 27 for SAF's 1-Day Profit Blast in Austin, Texas, where he'll deliver...
Arizona Flower Market Gives Away Roses in Exchange for Toys and Food Donations
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a...
Obituary: Industry Pioneers and Hall of Fame Winners Pass Away
During the holidays, two floral industry members who pioneered new ideas and products — and received the industry’s highest honor, induction into...