3 Tips to Share with Customers for Administrative Professionals’ Week
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, lasting professional relationship —more important than ever in today’s pandemic...Encourage Customers to Give Thanks this Admin Professionals’ Day
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This year, Administrative Professionals day falls on Wednesday, April 21, and the Society of American Florists has resources to...Recruit ‘Gen Create’
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among our youth, creating a dire situation for the industry. Is the tide turning with the addition of Gen Z coming into the...Attract and Retain a Strong Workforce With These 4 Tips
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry, that’s proven both positive — increased consumer awareness of and engagement with flowers and plants — and negative,...Up Your Mother’s Day Prep Game
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position yourself for success. Prep your website. As you likely know, fresh product is in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.