More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...
After a Cheery Christmas, Florists Worry about Valentine’s Day Drop
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Floral Industry News
Schaffer, Kratt Dig into Trend Details for Floral Management
Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast...
February 14: Tempered Expectations
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits...
In Washington, Floral Industry Issues Get Big Play in 2016
When Congress passed a 2,000 plus-page bill in December to fund the federal government through the final nine months of fiscal year 2016, it was a...
Raska Helps Florists Wow Brides at SAF’s One-Day Profit Blast in Austin
Responding to retailers’ quest to grow their event business, the Society of American Florists has tapped Midwest florist Jerome Raska, AAF, AIFD,...
Government Extends Affordable Care Act Deadlines
Good news for employers still wrestling with the Affordable Care Act and its implication on business: The federal government has extended the...
Team-Focused’ Hiring Practices Yields Quality V-Day Help
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...
New Research Suggests Strength of Weekend Valentine’s Day
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday...
Floral Industry Members Look Ahead to 2016, with Some Hesitation
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs...
Announcing the NEW 2016 uBloom Trend Synthesis
The uBloom Trend Synthesis is published annually by J Schwanke Productions, featuring Four NEW Trends in Flowers and Foliage for the coming year....
WF&FSA President Talks Challenges, Successes and Industry Shifts
“We’re still here.” When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned...
California Growers Push for More Local Flowers in Rose Parade
In California, a coordinated effort is underway to encourage a 125-year-old American tradition to include more homegrown flowers. More than 80...
Consumers Reward Businesses That Make Shopping Simple
Fast and easy — these are must-have qualities for customers accustomed to instant video streaming and free two-day delivery. The most successful...
In New Hallmark Mystery Movie, Brooke Shields Takes on the Role of Florist
Ever think the everyday dramas, heartaches and disagreements of your shop could be the stuff of the big screen — or at least some can’t-miss TV?...
Trade Magazine Highlights Work of Ohio State Ornamental Plant Research
An important research center that the Society of American Florists helped found has received positive press in a popular trade magazine. In the...