Dallas Market Center today announced Eva Walsh has been named executive vice president of marketing and leasing. In her new position, Walsh will...
Eva Walsh Named EVP of Marketing and Leasing
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Floral Industry News
Florists Reach Out to Shooting Victims’ Families
As community members in Roseburg, Oregon, continue to reel from the mass shooting at Umpqua Community College, local florists are providing some...
Floral Designer Joins TEDx Line Up
Next week a group of experts from varied backgrounds will entertain and inspire about 100 people at the Koch Immersive Theater in Evansville,...
In Oregon, a Charity Event Gets High-Profile Support
A charity-minded event that has helped one florist contribute to a worthy cause and create positive buzz in the community is growing even larger...
Danish Ad Campaign Uses Sexy Humor to Grab Attention
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical...
1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will...
‘Brilliant Stars’ Snags Top Outstanding Varieties Title
A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: 'Brilliant Stars Green Pink’...
Florists Score Press with ‘Petal it Forward’
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...
Six Signs You’re Losing a Sale
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
Brands Scramble to Connect with Millennials
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Butera the Florist Named Floral Management’s 2015 Marketer of the Year
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
High Profile Pair Team Up to Create New Perfume Rose
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer”...
Murder Mystery Entertains, Puts Fans in Halloween Spirit
Canale's wife, Suzie, who's penned several children's books including, "The Land of Chocolate Cosmos" and "The Popcorn Hydrangea of Poppingtom," has...
Eliminate Apathy with a Standard Greeting
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people...
Go Pink With Your Marketing
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic...