How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
Let Customers Linger a Little Before You Say Hello
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Floral Industry News
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...
As Chip Card Technology Rolls Out, ‘Liability Shift’ Deadline Approaches
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about...
Angry Customer? Imagine a Cute Kid
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on...
Customer: “Puleeze…can I give you more money?” Florist salesperson: “Nope.”
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC,...
Be a Mobile Marketing Master
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those...
Industry Companies Team Up to Honor Veterans on Memorial Day
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200...
Rake in More Sales With Recital Flowers
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones...
Successful Social Media Marketing in 3 Hours a Week (Or Less!)
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy...
How to Win Back MIA Customers
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary,...
Federal Rule Could Complicate Growers’ Efforts to Safeguard Water
A new federal rule meant to protect the country’s clean water supply could actually make it harder for floral industry greenhouse and nursery...
Appeals Court Rejects Obama Immigration Policy
On Tuesday, the Fifth Circuit Court of Appeals upheld a lower court ruling blocking the Obama Administration from implementing its new immigration...
How to Climb to the Top of Search Results
If you’ve loaded down your website with keywords (“city name,” “city name florist,” “city name’s best florist,” etc.) in an effort to please the...
Sympathy Flowers Get Big Nod in Top Funeral Industry Publication
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...
New Co-Op Advertising Program Reimburses Florists $2,500 To Market Their Business
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...