Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...
B2B Materials to Cultivate Corporate Client Relationships
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Floral Industry News
How to Maximize Your Bridal Show Experience
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination...
Millions of Workers Could Become Eligible for Overtime Pay
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards...
Tech and Teamwork Improve Email Campaigns
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a...
Father’s Day Contest Highlights Shop’s Gifts For Men
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...
AFE Announces More Than $310,000 in Research Funding
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing...
More Mother’s Day Shoppers and Higher Tickets Reported
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists...
Win Customers Over With an Unexpected Gift
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers...
Email Receipt That Score More Sales
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when...
SAF, AFE Join in ‘Million Pollinator Garden Challenge’
SAF and the American Floral Endowment (AFE) have joined the Million Pollinator Garden Challenge, a nationwide effort launched today, challenging the...
PFCI Marks 50th Anniversary with All-Star Panel
Professional Floral Communicators – International (PFCI) has gathered a star-studded panel to celebrate its anniversary. “Rise & Shine: 50 Years...
SAF Website Packed With Resources to Help You Grow
Have you visited safnow.org lately? If not, you’re missing out on valuable content and resources to give you a competitive edge.SAF President...
Mass. Florist’s Promotion Puts Teachers in the Limelight
There’s a lot of attention heaped on graduates this time of year (and deservedly so), but let’s not forget those patient souls — teachers — who...
Beneva Flowers Capitalizes on Hockey Hysteria
When the Tampa Bay Lightning made it to the Stanley Cup finals, Art Conforti, PFCI, immediately jumped on the hockey team’s achievement with a new...
Jacob McCall as the U.S. Competitor
Jacob McCall, AAF, AIFD, FSMD, director of design and marketing at The Elite Flower in Miami, is the United States representive in the...