SAF Alerts Members to Scam Emails
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.” The email is a scam and did originate from SAF; members should not click on a link or provide company or credit card...Planning Holiday Delivery? First, Mine Your Data
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the million-dollar question with which so many florists are wrestling right now. It’s a challenge with implications on just about...Industry Remembers SAF Hall of Fame Member Harold Wilkins
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime research achievement, as well as the industry’s highest honor — membership in the SAF Floriculture Hall of Fame — died...Discovery Commercial Features Lee’s Flower Shop
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by Discovery Inc. aimed at encouraging viewers to choose small businesses for their shopping needs. Discovery producer Mike...Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a successful Valentine’s Day 2021, as well as potential business down the road. While many flower shops traditionally close on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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