The weeks leading up to Mother’s Day can be chaotic, and floral professionals, who are often short staffed, need all the help they can get. Enter:...
AI Gives Mother’s Day Messaging an Assist
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Floral Industry News
Member Spotlight: Sarah Harmon of Rubia Flower Market in West Lafayette, Indiana
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Ad Celebrates Lifelong Journey of Motherhood
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s...
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
Learn to Communicate Like a Pro
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is...
Obituary: Wilton Hardy 1936-2023
Wilton Hardy, AAF, AIFD, PFCI, an award-winning designer, well-known educator and the 1994 recipient of the Society of American Florists’ Tommy...
5 Tips to Get the Most Out of Paid Social Ads
Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be...
Drive Mother’s Day Sales on Social Media
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
Can You Pay Well and Be Profitable?
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based...
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
‘Friendships are Flourishing’ From Next Gen Connections
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have...
Industry Trends and Challenges: Enhancing the Consumer Experience
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Ward Off Inflation Woes
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit...
4 Resources to Implement Sustainable Practices
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...