The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Member Spotlight: Nicholas Chang of Rosaprima in Miami, Florida
read more
Floral Industry News
Your Mother’s Day Survival Guide
The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for...
Industry Trends and Challenges: Succession Planning
Editor’s Note: This report is the third in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
New CEO Shares Priorities for FTD
An ecommerce executive with a track record of scaling large business — including as vice president of Amazon Marketplace — is now in charge of FTD....
Optimize Your SEO Before Mother’s Day
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on...
Industry Trends and Challenges: Artificial Intelligence
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Industry Entrepreneur Lands on Inc. Magazine’s Top 200 List
Kim Kardashian and Eva Longoria were among some of the more famous names on Inc. magazine’s recently published Female Founders 200 list — but there...
Grow Your Mother’s Day Sales with Plants
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow...
Snap Up Some Spring-Inspired Publicity
With the return of spring flowers and blossoming trees, why not celebrate the season by staging space in or around your shop to lure in visitors who...
Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
4 Tools to Build Corporate Business
Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help...
Member Spotlight: Taylor Priest of Cleveland Plant & Flower Company in Parma, Ohio
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Wanted: Nominations to Celebrate Industry Professionals
The floral industry is comprised of hard working, dedicated, innovative and passionate professionals — and they deserve to be recognized and...
Industry Trends and Challenges: Sustainability
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Does Your Customer Service Drive Repeat Sales?
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm...