Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And...
You’ve Got That Right, Miley Cyrus…
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Floral Industry News
Push for Last-Minute Easter Orders
Easter is Sunday, but there’s still time to push for last-minute flower and plant orders for Easter celebrations. Use the Society of American...
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Florists and Growers Opt for Sustainable Bouquet Sleeves
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a...
Washington Fundraiser Gives $20,000 Boost to SAFPAC
Attendees descending on Washington, D.C. last week for SAF’s Congressional Action Days showed their support for the association’s year-round...
Posies Are in For Prom
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of...
Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Florists ‘Express it in Flowers’ at Philadelphia Flower Show
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
Floral Pros ‘Show Off’ Size, Global Scope of Industry
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during...
Member Spotlight: Glad-A-Way Gardens in Santa Maria, California
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Where Did All the Daffodils Go?
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the...
Plan Now for Mother’s Day Deliveries
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Boost Web Traffic with Smart Questions
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
SAF to Honor Next Gen Floral Pros with New Award
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...