International Women’s Day is March 8 and this year the theme is #EmbraceEquity, focusing on raising awareness about discrimination and taking action...
4 Ways to Drive Sales for International Women’s Day
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Floral Industry News
SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
SAF’s Advocacy Priorities: Protect Floriculture Research Funding Increase
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
Member Spotlight: Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Succession Planning: Transitioning an Employee to Ownership
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago....
Bring Industry Priorities to Washington
Preserving a hard-fought increase in floriculture research funding dollars. Price certainty for fresh floral...
Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Negative Publicity Roundup: Undergarment Company Apologizes, Removes Social Post
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...
ISO: The Industry’s Future Leaders
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night?...
Succession Planning: Keeping the Family Ties
Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition...
Recharge With SAF’s Mental Health Webinars
Congratulations! You made it through another Valentine’s Day! Need a mental health break? The Society of American Florists has you covered with a...
Succession Planning: Identify the Right Buyer for Your Business
Upon retiring, many florists sell their business to a relative, a long-time employee, or a peer in the industry. But what if that isn’t an option?...
Ad Campaign Celebrates Student, Teacher Love
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship...
Valentine’s Day Spending to Increase 8.3 Percent, Predicts NRF
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money...