When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses...
Negative Publicity Watch: SAF Member Calls Out Ad and Receives Apology
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Floral Industry News
Member Spotlight: Michael Trogdon, AAF, AIFD, of Burge Flower Shop in Asheboro, North Carolina
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Connect with Young Shoppers
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...
Florists Tackle Helium Price, Availability Challenges
Petals & Vines is back in the balloon business — for now. The Monmouth, Oregon florist got its first tank of helium last month after being...
Florists Leverage the Super Bowl for Valentine’s Promos
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football...
Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
Train Your Drivers in Time for Valentine’s Day
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new...
Join Your Peers in D.C. to Protect Industry Funding
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts....
Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...
That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on...
Grow Your Career With PFCI
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
Member Spotlight: Gina Thresher, AIFD, EMC, of From the Ground Up Floral in Kent, Washington
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation...