Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
Christmas Greens: A Year in the Making
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Floral Industry News
Find Suppliers with SAF’s 2023 Fresh Product Buyer’s Guide
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue...
New Board Members Bring Diverse Expertise to SAF
A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the...
Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
Five Minutes With J Schwanke on Adding Value to Designs
[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
Teleflora Launches Holiday Campaign, Pop Up with Ukrainian Culture Center
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the...
Profit Margin Under Pressure? Learn How to Control Costs
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The...
Holiday Prep Series: Drive Profit with Delivery
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Florist Roots Design in Native American Culture
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
Five Minutes with SAF Chief Economist Charlie Hall on the Year-End Forecast
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
Boost Holiday Sales with the Holiday Planning Package
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
Streamline Holiday Marketing with SAF’s Social Media Calendar
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
Keep Profits on Track with Budgeting Basics
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...