If you have independent contractors on your payroll, it soon might be easier for those workers to claim “employee” status — and the benefits, such...
Pendulum Swings Back on Independent Contractor Rules
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Floral Industry News
Europe’s Energy Crisis Could Have ‘A Myriad of Consequences’ for Floral Industry
Flower production and exports from Europe — and particularly the Netherlands — are expected to be significantly reduced this winter as flower...
Member Spotlight: Ellen T. Paparozzi, Ph.D. of the University of Nebraska-Lincoln in Lincoln, Nebraska
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Highlight the Joy of Flowers with these Marketing Themes
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...
Texas Florists to Soak in HR, Customer Service and Operational Hacks
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
Petal It Forward Grabs Media Attention Nationwide
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important...
What Do Floriculture Jobs Pay? Help Seed Your Future and AFE Find Out
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
Petal It Forward Spreads Instant Gratitude Nationwide
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
The Dos and Don’ts of Responding to a Negative Online Review
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away...
Five Minutes with Barry Gottlieb on Improving Mental Wellness
[mom_video type='vimeo' id='761898288' width='900' height='506'] [gap height="10"]The pandemic took a toll on workers, prompting a record number of...
Make the Most of Your Petal It Forward Vibes
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward,...
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...
Floral Pros Learn ‘Next Steps’ to Adapt to a Changing Market
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’...
4 Things to Do Before Petal It Forward Next Week
The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states,...