Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Minimize Waste with High-Margin Designs
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Floral Industry News
Banish These Blunders for Better Sales
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop's average sale can increase...
Digital Power Up: Put Your Business on the Map
Angelone’s Florist in Raritan, New Jersey, is protective of its service area and keeps a close eye on where the business ranks in the Google map...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
Sell More Flowers with ‘Self-Care’ Messaging
George’s Flowers in Roanoke, Virginia, wrapped four delivery vehicles in marketing assets from the “That Flower Feeling” campaign. George’s Flowers...
Digital Power Up: The Power of Pinterest
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month. Editor’s Note: This article is part of a series...
The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
Share This: 23 Persuasive Reasons To Buy Flowers
Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
Digital Power Up: SEO Outsourcing Tips and DIY Risks
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
What’s a Floral Designer? U.S. Department of Labor Asks for Input
The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote...
Can Your Floral Design Skills Win $3,000 and National Prestige?
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
Teacher Program Makes Horticulture ‘A Lot More Accessible’ in the Classroom
Teachers who participated in the Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
A Veteran Sales Director Shares His Top Resource for Growth
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
The Economy is Growing; Is Your Business?
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For...