Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I've had ordering flowers remotely. The...
5-Star Status: Boost Your Online Reviews
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Floral Industry News
Encourage Fall Sales with SAF’s Social Graphics
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Green Career Week Inspires Budding New Workforce
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak...
Create Buzz for Your Floral Workshop
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Hurricane Ian Damages Some Florida Floral and Nursery Businesses
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store...
Cut Key Costs to Keep Profitability Up
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions...
Florists Share 5 Ways to Petal It Forward on Social
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
Make Floral Workshops Work For You
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...
Amplify Petal It Forward With Social Strategy
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society...
Media-Savvy Florists Share Strategies to Net Petal It Forward Coverage
Davonna Lowry still isn’t sure how the media ended up covering her shop’s participation in the Society of American Florists’ 2019 Petal It Forward...
SAF Launches Webinar Series on Mental Well-Being
At Arizona Family Florist, employees are challenged to perform random acts of kindness, treated to massage breaks during busy times and have monthly...
Obituary: Journalist Bruce Wright 1955-2022
Bruce Wright, who had one of the floral industry’s most recognized bylines, died of cancer September 16. He was 67. Wright spent nearly 40 years...
Tools to Boost Your Petal It Forward Media Coverage
Petal It Forward is known as the Society of American Florists’ annual feel-good initiative that spreads the power of flowers, but the event is also...
Tips to Design Dazzling Displays
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the...
Florists Join the Search for the Next Generation of Floral Pros
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents....