Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “Mother’s Day Mania,” a FREE WebBlast for members on April 27. The WebBlast’s...Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing store. A man writes a scathing blog post about a local store’s return policy. Welcome to customer service in...AFE Awards 2017 Paul Ecke, Jr. Scholarship
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio State University – OARDC, was awarded a $10,000 scholarship ($5,000 for two consecutive years). “There were a record...Former White House Florist Writes ‘Juicy’ Book
Former White House Florist Laura Dowling has written a new book that The New York Times recently characterized as filled with “juicy details about decorating drama at her former place of employment, along with anecdotes about flower arrangements and craft projects.”...Future of Border Adjustment Tax Unclear
A tax issue that Society of American Florists members discussed with lawmakers and key staff during SAF’s Congressional Action Days (CAD) is getting more attention on Capitol Hill — but its future is hazy. The proposed border adjustment tax (BAT) is a significant...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.