Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles...
4 Tips for Dazzling Displays
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Floral Industry News
Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Hacks for Better Social Content
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Learn More With SAF’s On-Demand Webinars
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...
Sharpen Your Social Media Skills
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
Green Career Week Calls on Industry to Showcase Jobs
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers...
CalFlowers’ Marketing Campaign Boasts Favorable Results
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a...
Tips for Sourcing Plants
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
SAF Orlando 2022 Brings Together More than 400 Floral Pros
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella...
Cash In on Social Shopping
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
The Key to Petal It Forward Success? Location, Location, Location
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise...
SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower,...
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
4 Tips to Generate Back to School Business
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
Member Spotlight: William McKinley, AIFD, of Texas A&M University
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...