Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect...
Planes, Trucks, and a Lot of Logistics: Behind the Miami Flower Importing Scene
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Floral Industry News
Next Gen Pros Bring Energy and Experience to Miami
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of...
Flower Buyers and Growers Prep for Outstanding Varieties Competition
One can’t-miss highlight of SAF Orlando 2022  is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
Plan Now to Petal it Forward on October 19
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative,...
Senate Approves $1.5 Million Increase for Floriculture Research
Momentum is building for the industry to secure one of the largest funding increases in the history of the Floriculture Nursery & Research...
Your POS: The Marvelous Marketing Machine
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders,...
Show Off Your Design Skills in the Sylvia Cup
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when...
Petal It Forward Brings Smiles Nationwide
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American...
Drive Revenue by Wowing Big Budget Brides
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
Young Floral Pros Gather in Miami
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Boost Back to School Sales With Plants
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Five Minutes with Manny Gonzales on Staying Profitable
[mom_video type='vimeo' id='733998136' width='900' height='506']With inflation hitting record highs and flower sales slowing, it’s especially...
Retailers React Swiftly as Flower Sales Slow
In the wake of surging gas prices, inflation and slowing flower sales, retailers are reacting swiftly to protect their bottom line by spending less,...
Sustainability in Floriculture: A ‘Responsibility and an Opportunity’
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...