[mom_video type='vimeo' id='726146641' width='900' height='506']July is American Grown Flowers and Foliage month, a designation that has received...
Five Minutes with Camron King on American Grown Flowers and Foliage Month
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Floral Industry News
SAF to Induct AAF and PFCI Honorees
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
From Breeder to Vase: The Life of a Flower
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of...
Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who...
Encourage Customers to Connect with Flowers this Summer
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists...
Five Minutes with Lani Callister on Outstanding Varieties
[mom_video type='vimeo' id='725301394' width='900' height='506']Color and commercial appeal, stem and foliage, bloom, and overall quality — those...
Protests Disrupt Ecuador’s Flower Exports
The U.S. floral industry is experiencing disruptions in fresh product from Ecuador because protesters in and near the country’s capital of Quito are...
Rethink How to Find and Inspire Talent
Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the...
Content Hacks to Drive Web Traffic
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Tips for Tipping
Accepting tips has long been how restaurant workers make a living. Recently, the practice has become more prevalent at flower shops. In the latest...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Member Spotlight: Doug Cole of D.S. Cole Growers in Loudon, New Hampshire
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Great Customer Service Can Offset Consumers’ Inflation Woes
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
Five Minutes With Ellie LaFever on Leadership Superpowers
[mom_video type='vimeo' id='720469524' width='800' height='450'] [gap height="5"]Editor’s note: In this new SAF NOW video series, managing editor...