[mom_video type='vimeo' id='708670525' width='900' height='506'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
VIDEO: Five Minutes With Jet Fresh Flower Distributors On Company Culture
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Floral Industry News
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Ocean Freight Helps Meet Demand
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9...
Member Spotlight: Sofia Herrera of Jardines de Los Andes in Madrid, Colombia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
NRF: Flowers Top the List of Anticipated Mother’s Day Gifts
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
Industry Innovations Build a Sustainable Future
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
3 Google Tweaks To Boost Your Mother’s Day Ranking
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three...
Apply for Industry Awards by May 2
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
Teleflora’s Mother’s Day Campaign Honors the ‘Role of A Lifetime’
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
Empower Designers to Pump Up Profits
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike...
4 Tips to Rake in Mother’s Day Sales
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
Use SAF’s Resources to Promote Prom Flowers
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists' has a Prom...