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Floral Industry News
Mother’s Day Flower and Plant Sales Inch UpÂ
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Breeders and Growers: Can Your Flowers Compete Among the Best?
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...
Find Innovative Solutions in A Tight Labor MarketÂ
Breen's Florist in Houston recruits from FFA programs, which is how the shop found employee Elyse Bilanoksi. You probably don’t have to look further...
Sales of U.S.-Grown Cut Flowers IncreaseÂ
**U.S. Grown Cut Flower Sales Rise in 2023**
Sales of U.S. grown cut flowers increased by 5.1% in 2023, with smaller floriculture operations growing by 27%. Total floriculture sales remained steady at $6.690 billion. California led in cut flower sales with $211 million. The number of floriculture producers rose by 14.2%, reflecting a shift towards smaller, local operations.
Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
EPA Considers SAF Guidance To Help Growers
The EPA, concerned about the impact of pesticides on endangered species, is in the process of updating the rules on how growers register those...
Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
Think ‘Outside the Vase’ to Drive Father’s Day Sales
There’s plenty of opportunity for florists to net sales for Father’s Day with some planning and creativity. With Mother’s Day barely in the rearview...
Federal Rulings Could Impact Noncompete Clauses and Overtime Pay Â
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way some floral companies do business. Two federal...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and MoreÂ
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
Selling ‘Experiences’ May Give Edge for Mother’s DayÂ
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
Are You Ready for the Eco-Conscious Flower Buyer? Â
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
Build Loyal Customers with This Award-Winning Strategy
https://vimeo.com/939624051?share=copy Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has...