The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Member Spotlight: Cosentino’s Florist in Auburn, New York
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Floral Industry News
Floriculture Sustainability Initiative Drives Global Change
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
Video: A Conversation with Black Girl Florists
[mom_video type='vimeo' id='700570503' width='900' height='506']When Valerie Crisostomo entered the floral industry several years ago, she found she...
Are Corporate Accounts Back? Some Florists Say ‘Yes’
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down...
Your Step-by-Step Mother’s Day Survival Guide
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a...
Florists Use Social Media Shops to Target Prom-Going Teens
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s...
Two Reasons to Step Away from the Business This Summer
[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
See A Mother’s Day Ad Disparaging Flowers? Tell SAF
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
How to Identify and Source Sustainably Grown Flowers
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author...
Boost Easter Sales with SAF’s Resources
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
Member Spotlight: Abe VanWingerden of Metrolina Greenhouses in Huntersville, North Carolina
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
It’s Time to Build Back APW, Corporate Sales
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public...
Register Now: SAF’s Next Gen LIVE! and SAF Orlando 2022
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
Communication Is Key To Avoid ‘Cringe Moments’
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the...