After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry...
SAF’s ‘Marketer of the Year’ Returns
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Floral Industry News
Boost Productivity with a Bonus Program
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers....
Boost Spring Sales with SAF’s Social Media Graphics
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
Member Spotlight: Patricia Houck of House of Blooms in Sugar Land, Texas
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Profit Blast Preview: Hone Your Communication Superpowers
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
Floral Community Raises $40,000 for Ukrainians
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the...
Interview Hacks to ID, Recruit Top Talent
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
Are You Making Money on Delivery?
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business...
SAF’s Advocacy Priorities: Duty-Free Access to Fresh Product
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
SAF’s Advocacy Priorities: Drones and Floriculture
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
Come to D.C. for a ‘Mind-Blowing’ Experience
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...
Profit Blast Preview: Optimize Your Online Performance
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
4 Resources to Promote International Women’s Day
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing...
New Leaders To Help Grow Seed Your Future
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related...