A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
National Media Spotlights Floral Industry’s Competitive Advantage
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Floral Industry News
Profit Blast Preview: Trendy Designs For All Skill Levels
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
How to Earn the ‘Olympic Gold Medal’ of Customer Service
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
Supermarket Floral Growth Tightens Supply
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason...
Member Spotlight: Debra Prinzing, PFCI, of Slow Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Website ‘Musts’ for 2022
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the...
Time to Recognize – and Celebrate – Our Industry’s Teachers, Leaders
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...
SAF, Seed Your Future Join Forces to Strengthen Workforce Pipeline
Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and...
Sharpen Your Team’s Design Skills for Wedding Season
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...
Are You Adapting to the Post-COVID Consumer?
COVID-19 has changed consumer behavior — and with it, the way retail florists sell flowers. Sales expert Tim Huckabee has observed how those changes...
Negative Publicity Roundup: Philly Flower Show Rethinks Messaging
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
Memorial Tribute Established for John M. Hodapp, 1957-2022
The American Floral Endowment (AFE) announced a new memorial tribute in memory of John M. Hodapp, who passed unexpectedly on Feb. 11, 2022. John was...
Floral Industry Under Media Microscope at Valentine’s Day
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading...
Perform a Valentine’s Day Postmortem for Future Success
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...
Negative Publicity Update: Tory Burch, Mixtiles and Others
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...