The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...
Talking Points to Tackle Tough Media Questions
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Floral Industry News
4 Tips to Recruit and Retain
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers...
Find Your Digital Home for Captivating Content
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of...
Member Spotlight: Alejandro Pérez of Komet Sales
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Last-Minute Valentine’s Day Promos Made Simple
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
Retailers to Gather in Northeast to Tackle Challenges – and Opportunities
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage...
Make Your Voice Heard on Capitol Hill This March
Does the increased cost of running your business keep you up at night? In 2021 consumer prices rose at the fastest pace in more than 30 years....
Negative Publicity Update: The Adventure Challenge Apologizes
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of...
How the Pandemic Drove Change in the Floral Industry
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the...
Help Wanted: Industry Professionals to Build the Labor Pipeline
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry...
Member Spotlight: Oscar Fernandez of Equiflor-Rio Roses
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists Turn to Crowdsourced Delivery
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet...
Tap Into Plant Power
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning...
Florists Set Sights on Valentine’s Day After Delivering Strong December Sales
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are...