Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
New York City Florist Touts Shopping Local on ‘Today Show’
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Floral Industry News
SAF’s New Board Members Share Industry Challenges, Opportunities
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see...
Decorating the White House Was an “Incredible Experience”
Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation —...
Member Spotlight: Sherry Grimes-Jenkins of EMY Custom Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Floriculture Crops Summary Expands to 50 States
The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states...
Washington D.C. Florist Showcases Small Business Saturday
Mondays are hectic days for deliveries at Lee’s Flower and Card Shop. The Monday before Thanksgiving is especially busy, and co-owner Stacie Lee...
Florists Get Back to Basics to Leverage ‘Shop Local’ Movement
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists...
Add Visual Interest and Perceived Value with Proteas
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and...
Control Fresh Product and Labor Costs
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a...
Inspire Your Team, Prevent Burnout
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works...
Freight Costs, Concerns, Intensify Ahead of Holidays
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays —...
Member Spotlight: Theresa Colucci of Meadowscent
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...