The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales...
Maximize Sales with the Holiday Planning Package
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Floral Industry News
California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking;...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their...
Holiday Success: Hacks to Find Seasonal Help
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking...
Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is almost here! Remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and...
Weathering Workforce Woes During the Business Boom
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop....
National Floral Marketing Promotion Proposed
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as...
Floral Pros Gather for Design, Staffing and Marketing Tips
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
Member Spotlight: Alan Tanouye of FloraLife
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
5 Ways to Resonate with Gen X
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
OSHA Vaccine Rule Raises Labor Issues and Questions
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may...
Seed Your Future Promotes Industry Careers at FFA Convention
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA...