Wanted: Nominations to Celebrate Industry Professionals
The floral industry is comprised of hard working, dedicated, innovative and passionate professionals — and they deserve to be recognized and celebrated. The Society of American Florists is calling for nominations for several awards, which will be bestowed upon...Industry Trends and Challenges: Sustainability
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals. Part one focuses on how the industry can work towards, measure and communicate...Does Your Customer Service Drive Repeat Sales?
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm Ipsos found that 41 percent of respondents were “confident in increasing their spending on optional things.” While that news...You’ve Got That Right, Miley Cyrus…
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And they let the pop star know it. “When one of the world’s most famous pop stars sings about what your business stands for,...Push for Last-Minute Easter Orders
Easter is Sunday, but there’s still time to push for last-minute flower and plant orders for Easter celebrations. Use the Society of American Florists’ resources to help remind your customers to celebrate this holiday with flowers. The resources include: Social media...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.