When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...
Study: Consumer Age Is Driving Force Behind Flower Purchases
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Floral Industry News
Profit Blast: Learn Tips for Sustainable and Profitable Design
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Profit Blast Preview: Incentive Programs to Attract and Retain Talent
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
PMA and United Fresh Join to Form International Fresh Produce Association
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name:...
Holiday Success: Forecasting Holiday Sales
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
A Petal It Forward Participant’s Recipe for Success
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Member Spotlight: Jeanne Ha of Park Florist
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
SAF Receives $250,000 Donation for Marketing, Education
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I...
Pandemic Ingenuity Boosts Sales
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
Member Spotlight: Andy Fiannaca
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
SAFPAC Fundraiser Nets $35,000 for SAF Advocacy Efforts
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members...