Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena,...
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with...
The floral industry lost many bright lights in the last year, including two SAF past presidents. If there are other floral industry member names and...
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still,...
Rising costs. Stalled supply chains. Labor woes. Make sure Congress understands the impact of these challenges on your business. Join your peers at...
All is calm; all is bright. That’s the future we all crave and the mood the Pantone Color Institute struck with Veri Peri (Pantone 17-3938), a...
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner?...
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc...
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of...
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen...
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their...
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see...
Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation —...