Florists and Growers Opt for Sustainable Bouquet Sleeves
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a soon-to-be-launched water-resistant paper, the March/April issue of Floral Management explores sustainable options for...Washington Fundraiser Gives $20,000 Boost to SAFPAC
Attendees descending on Washington, D.C. last week for SAF’s Congressional Action Days showed their support for the association’s year-round advocacy efforts by raising more than $20,000 for SAFPAC. SAFPAC is the only national political action committee dedicated to...Posies Are in For Prom
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of handheld bouquets. While not a new trend for some regions of the country, more and more florists are endorsing the change...Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help the shop move inventory. The shop, Lucky Flowers, shared its “Lucky Box” concept in the...Florists ‘Express it in Flowers’ at Philadelphia Flower Show
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors, shapes, textures and fragrances in their installations that were part of the Pennsylvania Horticultural Society’s 2023...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.