More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
SAF Orlando Attracts 350 Floral Professionals from 39 States
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Floral Industry News
‘Amor Candy’ Chrysanthemum Named Best in Show in SAF’s Outstanding Varieties
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding...
5 Questions to Ask Before Hiring to Grow Your Online Presence
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential...
5 Webinars to Navigate the COVID-19 Delta Variant
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...
Member Spotlight: Marcela López-Vallejo, AIFD, PFCI
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Reduce Shipping Costs With These Tips
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that...
Industry Professionals to Gather for SAF Orlando 2021
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019....
Indiana Businesses Joins Forces to Petal it Forward
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their...
Optimize Your Exterior With Merchandise Displays
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful...
14 Designers Vie for Sylvia Cup at SAF Orlando 2021
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create...
Five Reasons to Petal It Forward
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for...
Make the Most of Designer’s Choice Arrangements
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for...
Weddings, Fall Holidays Stressing Fresh Flower Supply
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor...
Plan for Growth and Happiness
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing...
Promote Plants as Employee Appreciation Gifts
While many high-profile companies, including Google, Facebook and Amazon have delayed reopening their offices until 2022 in response to the latest...