Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Spark Extra Summer Sales
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Floral Industry News
Local Florists Prepare for Make Someone Smile Week
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this...
Google’s Search Chief Demystifies Machine Learning Advertising
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
Website Content is King
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Beef Up Your Bottom Line at SAF Orlando 2021
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
SAF Members to Elect New Leaders
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing...
Hire Fast, Hire High-Touch
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert...
5 Ways to Fine-Tune Your Customer Service
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop...
SAF Names New President-Elect
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have...
Weddings: Something Old and Something New
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Train Your Way to a Bigger Bottom Line
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Obituary: Ellen Ellison, 1934-2021
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen,...
E-commerce, Talent, and Trends Focus of SAF Orlando 2021
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw...
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...