The Society of American Florists now curates high-quality training, created by the industry's top trainers, teachers, and floral pros in one central...
New Learning Hub Features 5 New Courses
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Floral Industry News
Colombia Supply Chain Rebounds — But Challenges Remain
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Supplier Event Signals Industry is Ready to Gather
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Â Close to 500...
Senate Passage of GSP Kickstarts Reauthorization
Congress is one step closer to reinstating duty-free access for Ecuadorian roses. Last week the U.S. Senate passed S. 1260, the U.S. Innovation and...
Here Come the Brides
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
COVID Through My Eyes: Redesign and Reflect
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Capitalize on the Plant Trend this Summer
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature.  Make plants a priority during your...
Get Ready for Father’s Day
Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring...
Advocacy Series: 7 Questions on SAFPAC
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
SAF Webinar Tackles Capitalizing on Today’s Floral Consumer
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
Get Creative to Boost Father’s Day Sales
Father’s Day (June 20) is quickly approaching, how are you drawing in customers for this not-so-typical flower-giving holiday? The Society of...
Attendees Cite Networking as No. 1 Reason to Attend SAF Orlando 2021
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...
COVID Through My Eyes: Early Investment in E-commerce Got Us Through
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...