Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s...
Fresh Product, Trends Flourish at SAF Orlando 2021
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Floral Industry News
COVID Through My Eyes: A Positive Outlook to Weather the Storm
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Full Bloom Returns for a Second Season
Fans of the reality-TV show Full Bloom — where floral artists create over-the-top, out-of-this-world installations as they compete for a $100,000...
SAF Makes Push for Ag Labor Reform
This week SAF joined a coalition of agricultural interest groups in sending a letter to U.S. Senate leadership urging action on immigration reform....
USDA Report: 2020 Wholesale Value of Floriculture Crops Increased
Total floriculture crop value is up, and Florida leads the way in production value, according to the U.S. Department of Agriculture’s 2020...
Boost Your Local Profile
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t...
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
Get Ready to Promote Wedding Season
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting...
Congress Considers Proposal to Renew Tariff-Relief Program
When the U.S. Generalized System of Preferences (GSP) expired at the end of 2020, American companies – including many in the floral industry — lost...
What Will Post-COVID Shopping Look Like?
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the...
5 Ways to Maximize the Value of Your POS
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is...
COVID Through My Eyes: Changes That Stick
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Advocacy Series: 5 Questions About Sustainability
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
More Consumers Chose Flowers for Mom This Year
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or...
Boost Your SEO for a Big Payback
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a...