Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached out about the company’s Valentine’s Day promotional email. Hotel Collection is...Train Your Drivers in Time for Valentine’s Day
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new course on the Society of American Florists’ floral education hub, Jenny Behlings, AAF, PFCI, SDCF, walks new drivers...Join Your Peers in D.C. to Protect Industry Funding
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. But due to the fiscal approach of the new Congress, that funding increase — and the industry advancements that will...Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to help or working with churches in exchange for a donation, to using a...That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign debuted a year ago to promote sales across the floral industry and exceeded the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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