The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your...
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing...
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert...
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop...
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have...
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen,...
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw...
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
The Society of American Florists now curates high-quality training, created by the industry's top trainers, teachers, and floral pros in one central...
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...