Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
3 Tools to Promote Prom Flowers
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Floral Industry News
3 Quick Ways to Maximize Mother’s Day
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you...
Coffee Roaster Disses Flowers, Then Repents
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars....
Nearly 70% of Shoppers to Purchase Flowers for Mother’s Day
Flowers are the second most popular gift shoppers plan to give for Mother’s Day, according to the National Retail Federation’s annual survey....
Robust Websites Buoy Florists During Pandemic
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The...
Walmart Announces New Growing Sustainability Standards
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others —...
Best Practices for Coping with Supply Shortages
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week...
SAF Members Highlight Floral Industry Priorities at CAD
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Forty-seven...
Maximize Mother’s Day Profits
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the...
Consumers Rooted in Plant Love During Pandemic
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants....
Share Your APW Successes With SAF
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on...
COVID-19 Bolsters Celebrations of Administrative Professionals
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative...
Retailers Predict Bump-Up in Mother’s Day Sales
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American...
SAF Picks Orlando for ‘Affordable, Accessible’ Annual Convention
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social...
Retailers Report Double-Digit Easter Sales Bump
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales...