Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
Mother’s Day Prep: Must-Dos to Maximize Margins
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Floral Industry News
What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are...
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
SAF Hires Industry Insider to Build Partnerships
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura...
SAF Responds to Sustainability Misinformation in the Media
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
 Leverage AI to Give Blogs an SEO Boost
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links —...
Are You on Your Wholesaler’s VIP List?
The night before a big wedding, florist Tim Healy realized he’d forgotten to order much needed flowers. “You kind of get that sickening feeling in...
2024 Economy ‘Beneficial for Floral,’ Says SAF Chief Economist
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
How I Run a Flower Shop and Travel the World
Soon after Holly Haveman bought into her family business, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, she realized something had to...
SAF Members Ask Lawmakers for Increased Floriculture Research Funding
Building on past successes, members of the Society of American Florists will take to Capitol Hill next month to make a case for increased...