Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
3 Tips to Share with Customers for Administrative Professionals’ Week
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Floral Industry News
Encourage Customers to Give Thanks this Admin Professionals’ Day
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This...
Recruit ‘Gen Create’
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been  a decline in floral design interest among...
Attract and Retain a Strong Workforce With These 4 Tips
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry,...
Up Your Mother’s Day Prep Game
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Make a Difference for Your Business – and Your Industry
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Don’t Overpromise on Specific Flowers, Floral Wholesaler Says
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
Advocacy Series: Why This Year’s CAD Advocacy Meetings Matter Even More
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Easter Celebrations Take a Small Hop Forward
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting...
Harnessing the Power of Plants
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words:...
Maintaining Costs After COVID
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people...
3 Messages to Share during Stress Awareness Month
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...