Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the Society of American Florists’ Professional Floral Communicators-International weighed in on some of their favorite...What’s Your Exit Strategy?
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real estate? What happens to the employees? The Society of American Florists has several resources to answer those questions and...4 Ways to Start Your Meetings Right
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff up to speed on changes, it is important to make sure attendees are engaged from the start. We asked several floral pros...Rose Parade Embodies Brighter Days
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19 pandemic. Even so, the lingering effects of the pandemic on farms and the supply chain caused a number of challenges that...SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challenges of owning a floral business? The Society of American Florists is hard at...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.