2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of American Florists was front and center, bringing the floral professionals together to learn, grow and network and...Remembering Those We Lost in 2022
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their obituary or your memories of them in the comments at the end of this article....Obituary: Cheryl Van Winkle 1950-2022
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in Washington, died Nov. 6. She was 72. Cheryl, with her husband Spark, purchased Stadium Market (which later became...Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of American Florists sent to retail members last month, just 13 percent of...Be Strategic About Last-Minute Holiday Sales
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in your head, you still have time to pull off a holiday sales victory. Here are some tips to help successfully make a last...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.