Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Advocacy Series: 5 Questions about Minimum Wage
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Floral Industry News
Pantone’s 2021 Pick Offers ‘Resilience and Hope’
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021...
Floral Industry Remembers Marie Ackerman, AAF, AIFD, PFCI: 1960-2021
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest...
Marie Ackerman AIFD Fund Established in the AIFD Foundation
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A...
On Tap for CAD: Research Funding, GSP, Minimum Wage and Ag Labor
As the Biden-Harris Administration moves forward with its legislative and regulatory agenda, the Society of American Florists is making sure...
Coming Soon: New Hub for Top-Tier Training, Peer Connection
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training...
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Review Now to Plan for Future Holiday Success
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
SAF’s Grassroots Lobbying Event Goes Virtual
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
‘Long-Lasting Lovelies’ Cut Through Winter
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our...
Longtime Florist and Garden Center Turns ‘Green into Gold’
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...
Obituary: Klazina Dobbe, 1952-2021
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben...