Holiday Prep Series: Keep Employee Mental Health Top of Mind
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business, EMY Custom Flowers in Mahopac, New York and is particularly helpful in handling the stress of the busy holiday season....Dive Into Data to Increase Web Sales
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers who hear you, pop into your online shop, and silently depart. You’ll never even know they were there unless you’re...Pantone Names ‘Viva Magenta’ Color of the Year
Pantone’s 2023 Color of the Year, Viva Magenta (Pantone 18-1750), exudes confidence and enthusiasm — and brims with possibility in the creative hands of floral professionals. “Viva Magenta is brave and fearless,” says Leatrice Eiseman, executive director of the...Christmas Greens: A Year in the Making
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of Christmas greens, offering fun nuggets to use in your holiday marketing. “Christmas is a year-round subject for Pacific...Find Suppliers with SAF’s 2023 Fresh Product Buyer’s Guide
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue of Floral Management lends a hand with the Society of American Florists’ Fresh Product Buyer’s Guide. You’ll find farm...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.