Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration...
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At...
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a...
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.”...
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime...
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by...
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media...