Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
Florists Use ‘Petal It Forward’ to Boost Engagement
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Floral Industry News
Hundreds of Floral Pros Share Powerful Messages During Petal It Forward
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Floral Installation Celebrates Voting
Voting is a beautiful right and duty. To illustrate that point and to celebrate those submitting mail-in ballots, last week florists in...
Old Containers Be Gone: Scholarship Winner Gets Serious About Inventory Control
Have you ever dug deep into your storage closet or storeroom and unearthed a container so old it could be called vintage? At Hawley’s Florist in...
Exercise Your Right to Get Flowers in Front of Voters
Fundraising is just one more thing that's gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues...
SAF Lobbyist Sheds New Light on Grower Aid
As the Coronavirus Food Assistance Program 2 (CFAP 2) continues to distribute money to domestic floral growers hit hard during the pandemic, SAF...
Florists Share Strategies on Staying Top of Mind Ahead of Christmas
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
Industry Members Create Resources for Teachers, Schools
Remote learning has emerged as one of the biggest challenges of the coronavirus pandemic. To ease the burden for teachers, parents and students, one...
485-Plus Floral Industry Businesses Commit to Petal it Forward
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their...
U.S. Growers Begin Receiving ‘Game-Changer’ Aid
Domestic flower growers — among the hardest hit floral businesses during the pandemic — are now able to apply for and receive critical financial...
SAF Elects New Board Members, Updates Bylaws
The Board of Directors of the Society of American Florists elected three individuals to serve on the Board of Directors at its virtual Annual...
Halloween Hacks to Celebrate a Scary Day
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and...