When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
Labor, Supply Chain Slowdowns, Online Strategies: SAF Members Share Challenges, Opportunities
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Floral Industry News
Industry Pros to Offer Planning Tips for Christmas
The COVID environment had consumers flocking to flowers and plants as a convenient, beneficial and safe gift for the spring holidays — and many...
N.Y. Florist to Celebrate Local Heroes for Petal It Forward
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
3 Tips to Boost Your Media Coverage for Petal It Forward
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than...
Goodbye Zoom Happy Hour, Hello Flower-Arranging Work Party
Seven months into the pandemic, and it’s fair to say that Zoom fatigue is real and staff morale could use an infusion of something more than just a...
35 States and Counting: Petal It Forward Excitement Grows
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...
Why Slowing Down Can Help You Increase Sales
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that...
2 Ways to Keep Wedding Business Flowing
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your...
Make the Most of ‘Re-Tail’ Spending
If you have pet merchandise, move it to the front of the store and make sure it's not “ruff” to find on your website, because pet spending is way up...
SAF Members Elect 9 to Council Positions
Members of the Society of American Florists elected nine members to positions on the association’s Retailers, Wholesalers and Growers Councils this...
AIFD Foundation Establishes Catastrophic Fund
Floral industry professionals struggling in the wake of wildfires, hurricanes and other disasters can seek aid from a new fund created by the...
USDA Opens New Round of Grower Aid
The USDA has announced the second round of aid to assist growers with the impact of COVID-19 — and this time, the payouts will be bigger....
Minnesota Florist Aims for 200 Petal It Forward Giveaways
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a...
Despite Wildfires, Holiday Evergreens Remain on Track
Nothing says Christmas like evergreens, which also provide florists with a foundation for holiday décor hardy enough to last the season — indoors or...
Flowers, Bouquets Mark Memorials for Justice Ginsburg
Pictures, candles, heartfelt cards and flowers — lots and lots of flowers — are among the hallmarks of impromptu memorials that have sprung up...