Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the...
I Clean, You Clean: ‘Hygiene Theater’ Muddies Things
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Floral Industry News
How to Best Leverage Contract Labor
As the global pandemic changed the labor market and consumer behavior, contract labor has become an even more important issue for florists —...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
USDA Grower Aid Application Deadline Approaches
Time is running out for floriculture growers affected by COVID to apply for the current round of USDA aid through the Coronavirus Food Assistance...
Floral Industry Members Prep for a Disjointed Fall
Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
Florists Promote ‘Back to School’ Flowers
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...
White House Unveils Restored Rose Garden
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced...
Florida Designer Launches Petite Wedding Collection
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Four Industry Members Earn AAF Designation
Four floral industry members with varied and distinguished experience are set to be inducted into the American Academy of Floriculture (AAF). The...
4 Morale-Boosting Questions to Ask Your Team
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll...
USDA Opens Grower Aid Application Process
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
Accent Decor Donates Masks from International Partners
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was...
Wisconsin Florists Double Down on Community in Pandemic
For the team at Waukesha Floral & Greenhouse in Waukesha, Wisconsin, one of the big takeaways of 2020 has been: The personal has never been more...
Last Chance to Vote for New SAF Council Members
As reported in last week’s SAF Now, voting is open for the Society of American Florists’ Growers, Wholesalers and Retailers Councils. Learn more...