As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated...
SAF Advocates for Fair USDA Grower Aid Payment Formula
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Floral Industry News
How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...
Florist Shares Marketing Messages that Drive Sales
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
Floral Management Focuses on ‘New Rules of Selling Flowers’
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Financial Pro Outlines PPP Next Steps
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following...
Industry Economist Points to Promising Signs Post-Crisis
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Contestants Share Behind-the-Scenes Look at Netflix Show
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into...
SAF Unveils Virtual July Summit, Cancels 2020 Convention
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Industry Members Come Together to Support Communities in Pain
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they...
How to Succeed with a Lean Crew
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer...
Changes to PPP Act Extend Staffing and Forgiveness Timelines
Late last week, the president signed into law the Paycheck Protection Program Flexibility Act, which relaxes some of the original PPP rules for loan...
3 Tactics for Better Emails During the Pandemic
“Hope you are well!” “Hang in there.” “May the force be with you.” If you’re struggling with how to begin and end emails lately, you aren’t alone....
Safety Tips for Your Staff and Customers
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar,...