4 Tips for Dazzling Displays
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles displays for the company’s 10,000-square-foot showroom in Norcross, Georgia. With a love of plants, design and creating...Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers. That was the...Hacks for Better Social Content
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers (hello, TikTok!). But how do you get followers and create engaging content? What can you do to make sure your posts get...Learn More With SAF’s On-Demand Webinars
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand webinars that include topics such as sustainability, profitable deliveries, and how to provide impeccable customer...Sharpen Your Social Media Skills
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners with your customers in real time. The resources...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.